Coalesce Inc.’s Blog

marketing, design and office fun

The Imperfections of Twitter

Posted by coalescemarketing on July 7, 2009

Twitter continues to be the talk of the town.  It seems to be the biggest buzz word out in the media world right now. It is amazing, right!?! Come on, we all love to tweet.

If you’re reading this article, you are most likely an avid tweeter. You know your RTs from your @s. But the truth is…more than half of the people who register for Twitter do not! In fact, according to Hubspot (

  • 56% are not following anyone
  • 55% have never even tweeted
  • 80% failed to provide a homepage URL
  • 76% have not entered a bio in their profile (vs. 20% last year)

The statistics show that people are creating accounts, but they are not sure what to do after the account is created.  In Marketing 101, we learned that in order for a product/service to be successful it needs to be memorable and catchy. Twitter is not catchy right away…it’s confusing.  Even for those of us who are experienced users, it took us a while to get the hang of it.

So remember if you are trying to encourage your co-workers and/or customers to use Twitter, make it simple with a step-by-step guide.

We’ll start by giving you step one.

  1. Sign into Twitter and follow us!

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