Coalesce Inc.’s Blog

marketing, design and office fun

ADDY #1: New North Elevator Speech

Posted by coalescemarketing on March 29, 2010

As you may or may not have heard, Coalesce was honored with five ADDY awards this month for creative excellence that was executed in the year of 2009…and we’re just too proud to quit talkin’ about it.

So, this week and this week only, we’re releasing five blogs (one blog per day), highlighting each award.

First up: a gold ADDY winner in the category of Point of Purchase Sales Promotion, our New North Elevator speech video:

Shot in one night and directed by our very own, Mike Gehrman, this video was masterfully created to convey the purpose and perks of the New North region. The on-the-spot script came together as the piece was filmed and shows what happens when creativity collides with editorial skill, and is sprinkled with a couple of comedic characters from Comedy City.


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