Coalesce Inc.’s Blog

marketing, design and office fun

Golf Pro, Brand Pro

Posted by coalescemarketing on July 15, 2011

Today I went golfing with a coworker for the first time. We were playing in a scramble, which is a style of golf outing where you play the best ball of each of your teammates’ swings. As it turned out, my coworker is an EXTREMELY good golfer. To say he carried the team would be an understatement. When I asked him how he got so good, he simply replied that he just plays a lot. He figured out a while ago that he was best off doing what he enjoys and not doing what he doesn’t enjoy. Like most, he enjoys what he’s naturally good at, such as golf. And boy has his golf game progressed over the years! Simple enough, right?

Developing your brand needs to be done in a similar fashion; figure out what your company is good at and do it a lot. Don’t stray from the main message you’re trying to get across. I’ll leave you with an excerpt from an article, “9 Branding Tips for Small Businesses”

“Stand for something. People latch on to something they can understand and appreciate. If you’re trying to be everything to everybody, chances are you’ll attract no one. If you think it’s too controversial to choose a niche, remember the power of being seen as an expert. Experts are not good at everything; they’re awesome at one thing. This allows you to better position yourself and charge more for your services. People seek out experts, not generalists.”

Access the entire article at:


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