Coalesce Inc.’s Blog

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What is Good Writing?

Posted by coalescemarketing on January 13, 2012

Writing is everywhere. In the business world, we often think of writing in the form of press releases and company brochures, but it spans far beyond those mediums. They are certainly important, but it’s likely that your audience will turn to other sources that demonstrate your writing prowess. Your company website, your blog and your social media posts are often where customers will learn the most about your organization. The quality of your writing will certainly make an impression.

I recently read an article about the importance of writing good first sentences. It got me thinking about what aspects of writing I believe to be important. I asked my coworkers to add their two cents, based on their own writing – and reading – experiences. Here’s what we’ve come up with.

Five Keys to Good Writing

  1. Write with a purpose. If you’ve got a point, make it. Don’t dance around an issue. Be clear and concise. State your opinion, and be sure it is truly your opinion you are stating. Anyone can simply pass along someone else’s thoughts.
  2. Write in a voice that’s true to your brand. Don’t try to imitate another writer’s style. Be yourself. If you’re trying to be someone else, you’ll lose the respect of your readers
  3. Write for your target audience. Find your niche and speak to those readers. Write about what they want to know.
  4. Understand that you can’t please everyone. If you try, you’ll end up writing watered-down jargon that won’t please anyone.
  5. Proofread. Proofread. Proofread.

Now, admittedly, good writing also includes other components such as a good title, a good opening sentence and a good conclusion. Likewise, the type of writing you’re doing will probably determine what makes it good. What works for a press release will not work for a tweet. Nevertheless, don’t underestimate the power of writing. If your audience thinks your writing is good, there’s a good chance they’ll associate it with good work, good products and good people.

What do you think is the most important component of good writing? Tweet @CoalesceInc and let us know!


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