Coalesce Inc.’s Blog

marketing, design and office fun

The “New” Social Media Landscape

Posted by coalescemarketing on January 27, 2012

I know. I know. “New” is relative. Technically, all social media is still “new.” But I wanted to post about a few sites that have caught my eye as “newer.”

We all know that you use Facebook to connect with friends and post comments, pictures and status updates. We all know that you use Twitter to express your thoughts in 140 characters or less. Here’s what you should know about Pinterest and Tumblr.

Pinterest is an online pinboard. You can have several boards – one for food, one for exercise, one for good books. The list goes on. Members are able to “pin” photos from websites or upload images from their own computer onto their boards. Real life example: if you were reading this blog and decided you wanted to reference it in the future, you could pin it to your “Worth Reading” board. Wink. Wink. You can also follow other “pinners” and “repin” anything that catches your eye.

Tumblr is a blogging platform that allows users to post articles, pictures and videos. Users can have public profiles with followers or keep their blogs private. Multiple people can easily contribute to one blog. Real life example: if Coalesce had a Tumblr account, we’d probably have snapped a photo of Todd eating his quadruple-decker cheese sandwich (complete with multiple types of cheese spread AND cheese curds) at lunch today and immediately posted it to our site. According to Tumblr, one of its best features is its ease of use.

Both Pinterest and Tumblr offer some unique and exciting features and are gaining popularity. What does this mean for you and your business? Well, in my opinion, it’s important to remember not to bite off more than you can chew – and I’m not just talking about Todd’s cheese sandwich.

Before you jump on the bandwagon of every social media platform out there, take time to figure out what you stand to gain. Remember the importance of engaging with your target market. Is your audience likely to be on Tumblr or is Facebook still a better fit? That being said, could you find a niche for yourself on Pinterest and attract new business with the help of loyal customers pinning your products? Do your products even lend themselves to being pinned?

Social media platforms are not one size fits all, and new sites require time and resources to learn and understand. As a rule of thumb, regardless of which social media platforms you use, remember the importance of fresh content. Tell or show your audience what it wants to hear when and where it wants to hear it. Be original. That way, no matter how the tides of social media change, you and your business will never go out of style.

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