Coalesce Inc.’s Blog

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Trends We’re Sick Of

Posted by coalescemarketing on March 5, 2012

At the end of 2011, Entrepreneur Magazine’s back page story was titled “Trends We’re Sick Of.”

When we heard the phrase “sick of,” we couldn’t help but chuckle as we recalled the Hanes sock commercial with the sock paste and the father-son team saying they were “sick of” ill-fitting socks. Hilarious.

But, I digress.

Some of the things Entrepreneur Magazine claimed got really old, really fast included gourmet cupcakes, daily deals and the humble brag, which it describes as something like a “passive aggressive, self-important tweet.” These examples got us thinking, and at the risk of sounding too negative, we generated our own list.

  1. Over-posting on Facebook. 15 status updates a day is a little obsessive, and nobody really needs to know that you organized your closet and then went to the gym and then walked the dog, etc. etc. etc.
  2. Reality shows about washed-up musicians, sports stars or people who are famous for seemingly no reason.
  3. Society’s obsession with celebrity pregnancies and babies. Everyone deserves some privacy.
  4. The expression “join the conversation” when referring to social media of any sort.
  5. Award Shows. There has got to be a better way to spend our time and money.
  6. Users who constantly blast out random statistics on Facebook and Twitter. All those numbers are killing us.
  7. Political Advertisements. They aren’t even out in full-force yet, and we are already sick of the mudslinging.

So, there you have it. Now you know what to avoid if you want to stay on our good side…

But seriously, in looking at our list and Entrepreneur Magazine’s list, we couldn’t help but identify the common thread in the “trends” that we’re sick of. Namely, it’s pretty obvious that things that are over-done get on people’s nerves. So, for your brand and your business, don’t underestimate the power of innovation, forward-thinking and change. Giving your target market a genuinely new and improved experience is a good thing!



One Response to “Trends We’re Sick Of”

  1. Mr. Michlig Himself said

    Trends we don’t see enough of: good ideas.

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