Coalesce Inc.’s Blog

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Email Blast Etiquette

Posted by coalescemarketing on August 10, 2012

Reaching current and future customers through their email in-box is only logical. Here are some tips for Email blast etiquette. Make the most of your email marketing efforts by following these tried and true strategies.

  1. Keep it short and sweet – If a customer isn’t used to getting emails from you, or isn’t expecting to, he or she is not going to waste precious time delving into your five paragraph essay. Rather, if your message is succinct and easy to understand, you’re more likely to gain traction by catching the customer’s eye.
  2. Make sure the message you’re trying to convey is above the fold – Again, a customer is not likely to scroll through pages and pages of text, but if your main message is appealing and visible on screen before any work has to be done on the part of the customer, chances are better that your words will get read.
  3. Avoid buzz words – Phrases like “Save Now,” “Free,” and “One time offer,” especially in the subject line, are often SPAM triggers. In the body of your email, avoid typing in all capital letters and using excess punctuation, no matter how exciting what you have to say is.
  4. A picture is worth a thousands words –  A well-designed email is both attention-grabbing and memorable while still being clean and legible. Email marketing is much like a highway billboard and must pass the 3 second rule. If interest is piqued quickly, then people will take the time to read more. Emails must also load smoothly. Sticking to more basic HTML programming will ensure a quick load time.

You’ve worked hard to build your email database. Follow the above tips to ensure that your message has the best chance of reaching your customers.

Do you have other email blast best practices? Share them in the comments here or tweet @CoalesceInc.

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