Coalesce Inc.’s Blog

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Start thinking about holiday shoppers now!

Posted by coalescemarketing on October 15, 2012

Hey, Marketers! Think it’s too early to start thinking about holiday shoppers? Think again! This holiday season is poised to be the most mobile and online driven one yet, and if you’re not catering to customers where they are doing their shopping, namely online and through their mobile devices, you’re going to miss out on crucial sales.

Check out our talented account manager, Dana Kohlbeck’s article today in the Post Crescent. Dana shares some great tips for attracting holiday shoppers by reaching them at the point of purchase. For example, make sure you have a workable mobile website. Look into an ecommerce feature. Promote sales, products and services. All of these things make life easier for a consumer, and convenience is key, especially when shoppers are crunched for time!

Some other ideas for drawing in new business around the holidays?

Consider running a coupon campaign geared toward purchase-ready, holiday consumers. Tie your promotion to the holidays through its timeframe, design or offer.

Reach out to your already solid customer base with an eblast or direct mail piece explaining to them how you’ll make their holiday shopping easier this year. Direct them to your mobile website, offer free shipping or explain a new product or service.

Whatever you do, now is the time to start preparing your strategy for reaching holiday shoppers. Proper planning now will allow you to maximize sales later and ensure that your customers’ needs are met.

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